Tuesday, January 7, 2014

Rebranding Fiscal Fitness Phoenix

It's a new year, and I can't think of anything more fitting for the first blog of 2014 than a complete rebranding of a business. 

Kelsa came to me late last year, asking if I could help her redesign her logo. Kelsa is the extremely successful owner of Fiscal Fitness Phoenix. She helps people learn how to budget and handle their finances.  

But Kelsa wasn't a huge fan of the current look of her business. She wanted to rebrand, and she decided 2013 was the year to do that. We decided to start with a new logo, but Kelsa had a whole list of other projects that would follow.

To start, I asked Kelsa what words reflect her business. Instead of giving me her opinion, she posed that question to her clients. This is what they said:

Life-changing, innovative, informative, mind-blowing, empowering, invaluable, satisfying, advantageous, profitable, worthwhile, focusing, excellent, top-notch, genuine, enlightening

So we got moving on her logo. Using those words as a guide, here's what we came up with.
Once we settled on the logo, we put together a cover photo for her Facebook page.

And we were just getting started...here's the suite of items we've come up with so far.

What you're seeing (from top left):

1. A handout to prospective clients detailing the different services that Fiscal Fitness Phoenix offers
2. A "First Week" card - giving clients five things to think about after their initial meeting
3. Business card - front
4. Back of the "First Week" card
5. Business card - back
6. Address label
7. A chart to help clients decide which Fiscal Fitness service is best for them
8. A "How Do We Take The Stress Out of Money?" infographic - front and back

Kelsa actually came up with the design of the pattern herself. She wanted it to resemble dollar signs, but not too much. The pattern was our happy medium and we carried it to many of the pieces we did.

Who doesn't love a good infographic?

Kelsa and I still have a few more projects coming in 2014, but for now we are both happy with what has been accomplished in 2013.  Kelsa is such a motivated and determined business owner and has completely inspired me in my own business. I am thrilled to work with her more in 2014.

If you live in the Phoenix area and would love some financial help, or you just would like to check out some of the awesome blog posts Fiscal Fitness Phoenix has put together, check out her website here.

Here's to all of the new beginnings in 2014. :)

1 comment:

  1. Nice example of how a truly good business re-branding should be executed... When re-designing my company dentremovalphoenix.com, had some really tough situations... My advice - plan and prepare as much as you can, then work will be quick and smooth. Like in that saying: "train hard,fight easy".