Thursday, February 21, 2013

Amy Sayre Photography

My best friend, Amy, moved to Chicago in 2004. She had a degree in journalism and had no idea what she was going to do. A couple of years into her time there, she was working at a dentist office. She wasn't doing what she wanted to do. She hated her job and was ready for a change. She had hit rock bottom. We all know the feeling.

She ended up going back to school to be a paralegal in 2006. Shortly after, she wound up at a law firm where she met her future husband (whom she dated secretly for a year and a half before they "came out" to their office - man, I love that story). She now lives in the outskirts of Chicago with him, their rescue dog, Taylor, and their cat, Oscar. She's happy and I personally couldn't be happier for her.

Through all of this, Amy loved photography. She had worked at a photo lab in high school and for as long as I can remember, she loved to take pictures. In 2007 she began to really get into photography when her now husband, Mike, bought her a fancy camera. Within a few years, people were asking her to take photos of their families and she was beginning to think she might be able to make this hobby into a business. 

Well, she most definitely has made her hobby into a business. Throughout the past few years, she's moved, gotten married, adopted a dog, switched jobs, and still managed to start up Amy Sayre Photography. She's had a consistent flow of clients since then, mostly through word of mouth. It's Amy's drive and motivation that have always been so inspirational to me, especially when I started my own business. She is good at what she does and she gives great customer service. 

Fast forward to today. In the past few months, she has been actively working to revamp her business and its image and she came to me for help. She has always had a blog and a website, but it wasn't necessarily something that completely reflected her and her business. She wanted me to make a new logo that defined Amy Sayre Photography. She gave me four colors and four words that defined her business. Then she put me to work.

Amy wanted a logo that could stand alone, but could also be used as part of a larger frame. Here's what we came up with.




That's the logo that she can put on her photos. That's the one that she can use on stationary, a business card...anything that she wanted to put her stamp on.

Then we put it with a larger frame.
This is the logo that is at the top of her website. Here's a little screen shot of how it looks.


Go here if you'd like to check out her website. Be sure to check out her 'About Me' page, which is full of fun facts about Amy (my personal favorite page). But also make sure to just stay on that first page for a while and enjoy the slide show of beautiful images, like that one of that sweet little girl above. Amy is so talented, and her photos reflect that.

And if you in/around the Chicago area, look this girl up. She does child and family photography and she is no joke, I promise you. :) 

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